Finance for Non-Financials: An Introduction

"Business finance is not the exclusive domain of experts, everyone can understand the basics and become an economic player and even engage in decision-making "

Whether you are a student interested by business finance or an entrepreneur or even a political player, this book will help you discover business finance in a practical and lively manner by walking you through the financial process, step by step.

Finance for non-financials: an introduction will help you understand the information provided in the key financial statements: the balance sheet, the income statement and the cash flow statements. It will help you building your basic Key Performance Indicators in order to make informed, intelligent decisions.

Discussing with banks and potential investors will be easier as you will become fluent in business language.

The book also helps to raise awareness concerning the huge divide between large global corporations exerting political influence and the millions of SMEs already creating the most jobs worldwide but who are ready to develop their businesses even further and create more jobs if only economic policies and financing conditions could be simplified and adapted to meet their specific needs.

During her 25 years as Financial Controller and Chief Financial Officer for medium-sized companies and international groups such as Fuchs Petrolub in Asia, Alstom in France, Areva in India and Servisair in Europe and Northern America, Nila Mitha gained valuable experience by analyzing and understanding the needs of these companies.

Today, thanks to this experience she provides added value by helping managers and CEOs who wish to either start a business or develop it through improved resources allocation or an acquisition.

Financial vision in line with the strategy, size and type of business are the three key factors she suggests focusing on, in order to improve company results and create the ideal conditions for sustainable growth.

In addition to a Master’s in Finance, Nila Mitha holds an Executive MBA from HEC Paris and has experience teaching Finance at the CNAM and ABS ( Conservatoire National des Arts et Métiers and American Business School).

She has also lending her support and skills to various NGOs.