The Art of Selling Portrait Photography: In-person Sales Techniques to Maximize Customer Satisfaction and Profits

Photographers who provide digital files instead of professionally finished prints and albums are not just missing out on income, they are limiting the ways they can serve their clients and giving up control of the quality of the finished product. This has a ripple effects that can negatively affect the long-term viability of the business. As Christie Mumm shows in this book, failing to sell prints and albums--and to do so effectively--results in clients who save a few dollars but are, overall, less satisfied with the quality of the experience they received. Conversely, clients who are treated to a great in-person sales session and then receive high-end custom products almost always become repeat customers and are far more likely to talk to their friends and family about their experience. Armed with the practical, no-nonsense techniques Mumm sets out, photographers will find it easy to develop a product line and begin hosting fun, engaging in-person sales sessions.

Christie Mumm is the owner of JLM Creative Photography in Reno, NV. Christie began her journey with photography in her early teens and was encouraged to pursue her passions by her very supportive family and friends. Since opening her business in 2001, she has experienced exponential growth from year to year by working closely with couples and families to capture lasting memories through lifestyle photography. In the summer of 2009, Christie realized a long-time dream when she was able to open a boutique studio in downtown Reno, making the leap from home-based photographer to a studio-based one. Christie firmly believes in running her business debt-free and feels that this has allowed her to continue to experience growth even during national economic downturns.