Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

In three parts, Product Leadership helps you explore:

• Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
• Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution
• Strategies and tactics for working with customers, agencies, partners, and external stakeholders

Richard is a the CEO and co-founder of Boston-based user experience agency Fresh Tilled Soil. He started his tech career with MultiChoice, Africa’s largest broadcast communication and Internet company. He then left MultiChoice to become co-founder of Acceleration, an international adtech business headquartered in London (now owned by advertising giant WPP). Under Richard’s leadership Fresh Tilled Soil has delivered digital product design and product strategy to 700+ clients around the world. Richard has published two other books, Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with C. Todd Lombardo and Trace Wax and Design Leadership: How Top Design Leaders Build and Grow Successful Organizations.