Global Business: Connecting Theory to Reality

This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.

With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders.

Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.

Yongsun Paik is Director of the Center for Asian Business and a Professor of International Business and Management at Loyola Marymount University, USA. He is the co-author, with Charles M. Vance, of Managing a Global Workforce, third edition, published by Routledge in 2014.

Dong Chen is an Associate Professor of International Business and Strategy at Loyola Marymount University, USA, and Guest Researcher at the Institute for Global Industry of Tsinghua University, China.

Jong-Wook Kwon is Professor and Director of the Cross-cultural Management Research Center at Kangwon National University, Korea.