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Intercultural Communication for Global Business: How Leaders Communicate for Success

Intercultural Communication for Global Business: How Leaders Communicate for Success

  • 定價:15600

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期52006期0利率每期2600
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  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership.

Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers:

- Understand intercultural communication processes.

- Improve self-awareness and communication in intercultural settings.

- Expand skills in identifying, analyzing, and solving intercultural communication challenges at work.

- Evaluate whether one's communication has been effective.

Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.

 

作者簡介

Elizabeth A. Tuleja is an Associate Professor of Management at the University of Notre Dame, USA. She teaches intercultural communication and global leadership to BBA, MBA, and executive MBA students.

 

詳細資料

  • ISBN:9781138932838
  • 規格:精裝 / 320頁 / 普通級
  • 出版地:美國

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