El f tbol es un juego emocionante que, sin embargo, no tiene coraz n
No existe ning n otro fen meno social que, como el f tbol, se haya adaptado con m s naturalidad a la globalizaci n.
There is no other social phenomenon like soccer that has adapted more naturally to globalization. Despite its appearance as a primitive game that is practically alergic to technology, it has been incorporated with ease into all means of communication: print, radio, television, Internet, and all the variations of social networks that are around now and in the future. And in this process, it has become a global business that plays on emotion, that needs heroes, and that never ceases to seduce. A poor man's game that moves a rich man's industry.