How to Sell: Succeeding in a Noble Profession: The Complete Guide to Prospecting, Selling, and Negotiating to Win

＂How to Sell: Succeeding in a Noble Profession＂ charts an effective path that professional trainers use to transfer skills that work from the training room to the marketplace. It includes twelve time-tested human relations principles that are essential for any business professional to expand their business and acquire more loyal customers. The principles are linked to consultative processes for selling, prospecting, negotiation and customer service. ＂How to Sell＂ is an easy to read guide applying the most successful selling behaviors that produce immediate sales results. Nothing happens until something is sold. This cliche was true yesterday, it s true today, and it will be true tomorrow. As sales professionals, the true success of our business rides on our shoulders. We are placed front and center with all eyes on us, and this position requires us to be smart, strong, creative, and true leaders within our organization. Charles Fellingham and Andre O Brien wrote this book for you. They realize how important it is for you to be wildly successful and they are confident that you will achieve much by living the principles they discuss and by following the processes they outline. They look forward to developing a strong and lasting relationship with you and to make this possible, they have provided free tools to support your efforts, courtesy of their website shared in the book.＂

Charles Fellingham has dedicated his life to Sales. As a successful sales leader and manager Charles has performed over a quarter century as a successful sales leader delivering over ＄100 million in new business during his tenure in the Aviation and Aerospace industry. As well, he is a world renowned sales trainer, having coached and developed thousands of business leaders to help them achieve more sales and income. He is also an entrepreneur, developing a successful Online Personal Branding Company and is a lecturer on Social Media Strategies and Policy.

Andre O’Brien is an executive trainer and keynote speaker specializing in personal and organizational development. He has dedicated more than 20 years to coaching and developing business leaders across the globe. From Europe, the Middle East and across the United States, he has worked with some of the world’s most admired companies across a wide range of industries. While working with all levels of executive management, he has delivered learning systems and solutions and has helped companies train effective leaders and sales managers, acquire new customers, and solve business challenges. Andre also has more than 25 years of professional sales and management experience both in the financial services and telecommunication industries. He also enjoyed the entrepreneurial experience of founding, building and eventually selling, a publishing company that specialized in the creation of materials for nationally recognized public speakers. Andre has been designated a Distinguished Toastmaster by Toastmasters International and is an enthusiastic member of the National Speakers Association and the Association for Talent Development formerly known as the American Society for Training and Development.