Nimble, Focused, Feisty: Organizational Cultures That Win in the New Era and How to Create Them

Leaders have talked about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google shows how culture is a strategic lever that can be utilized for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st century marketplace is more volatile and uncertain than ever. To thrive, businesses need a new kind of emphasis around culture.

Sara Roberts, former CEO and founder of Roberts Golden and a seasoned executive consultant to dozens of Fortune 500 companies and CEOs, sees how flourishing companies--from established market leaders to the surprising upstarts--share three distinct attributes:

Nimble They are much faster and more agile than ordinary organizations
Focused They use their sense of purpose as a lens to understand and meet the needs of customers and markets
Feisty They play big and act bold to capitalize on advantages and out-muscle the competition

For successful companies in this new era, culture is not about playing defense but about going on offense. It’s purposely designed, leveraged, and honed to deliver value and drive growth.

In Nimble, Focused, Feisty, Roberts provides not only a look into what these organizations are doing differently but also a blueprint and framework so your company can create a cultural strategy to thrive in the new era.

Sara Roberts is a leading authority and go-to expert on organizational transformation, culture, and building purpose-led companies. She’s an executive consultant to Fortune 500 leaders, a sought-after keynote speaker, and an entrepreneur. She founded and sold Roberts Golden, a boutique consultancy, where she and her team worked with nearly a quarter of the Fortune 100 over its 12-year span to help transform their cultures and abilities to lead. She has been widely recognized for her unique insights on both the emotional and practical sides of business transformation. Sara is the coauthor of Light Their Fire: Using Internal Marketingto Ignite Employee Performance and Wow Your Customers and numerous treatises on building and connecting organizations and employees through purpose.