Loco por emprender / Crazy Is a Compliment: Desafia Las Normas Convencionales

Bestseller de The New York Times. Por Linda Rottenberg, cofundadora y CEO de Endeavo.

Loco por emprender combina historias inspiradoras, investigaci n original y consejos pr cticos para crear un plan de acci n de negocios y crecer a lo grande

Este libro combina historias inspiradoras, investigaci n original y consejos pr cticos para crear un plan de acci n para empezar tu negocio y crecer a lo grande. Profundiza en el trabajo de emprendedores ic nicos como Walt Disney y Est e Lauder y revela c mo las compa as mtv, General Electric y Burberry lograron el xito al romper con las normas establecidas e implementar una mentalidad de emprendedor.

Linda Rottenberg afirma:

Todos los d as conozco personas con un sue o. Tal vez eres mesero y fantaseas con tu propia cafeter a, tal vez est s sentado en tu cub culo pensando en nuevas formas de mejorar tu empresa. Tienes un sue o pero no sabes c mo hacerlo realidad. O quiz , ya has puesto en marcha tu sue o pero no sabes c mo llevarlo al siguiente nivel . Este libro te ense ar el camino.

ENGLISH DESCRIPTION

These days taking chances isn't just for college dropouts in hoodies. Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop, everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring--and maybe even a little crazy--or risk being left behind.

But how do you take smart risks without risking it all? That's Linda Rottenberg's expertise. As the cofounder and CEO of Endeavor, the world's leading organization dedicated to supporting fast-growing entrepreneurs, she's spent the last two decades helping innovators think bold and execute smart.

Now Rottenberg draws on her unrivaled experience to show you the proven techniques to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting chaos. Crazy Is a Compliment combines inspiring stories, original research, and practical advice to create a road map for getting started and going bigger.

Rottenberg brings to life iconic entrepreneurs like Walt Disney and Est e Lauder and reveals how companies like MTV, GE, and Burberry found their best successes by breaking the corporate mold and embracing the entrepreneur mind-set. She also introduces us to some of the one thousand entrepreneurs she's advised, like Leila Velez, who started a hair-care company in her kitchen sink in Rio that now earns ＄80 million a year. As Linda writes:

Every day I meet people with a dream. Maybe you're serving coffee and fantasizing about launching a microbrewery; maybe you've skipped college and yearn to start your own design firm; maybe you're sitting in your cubicle and brainstorming a new idea that can improve your company.

You have a dream, but you don't know how to turn your dream into reality. Or you've already launched your dream but you're unsure how to take it to the next level. This book can show you the way.

Linda Rottenberg es CEO y cofundadora de Endeavor, organización sin fines de lucro que apoya y entrena a emprendedores por medio de un equipo de 250 personas en 17 países. Ha sido nombrada una de las ＂Mejores líderes de América＂ por US News, una de los 100 ＂Innovadores para el siglo 21＂ por la revista Time, y la primera ＂Mentora capitalista＂ del mundo, por Tom Friedman. Vive en Brooklyn con su marido Bruce Feiler y sus hijas gemelas.

www.lindarottenberg.com