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The Emergence of the Urban Entrepreneur: How the Growth of Cities and the Sharing Economy Are Driving a New Breed of Innovators

The Emergence of the Urban Entrepreneur: How the Growth of Cities and the Sharing Economy Are Driving a New Breed of Innovators

  • 定價:3300

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期11006期0利率每期550
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

Combining emerging trends in collaboration, democratization, and urbanization, this book examines the emergence of entrepreneurship and innovation as a primarily urban phenomenon, explains why urban environments are rapidly attracting global innovators across three distinct forms of "urbanpreneurship," and lights the path forward for entrepreneurs, innovators, and city governments.

The world is urbanizing rapidly. Currently, 600 cities account for 60 percent of the global economy; by 2025, it is predicted that the top 100 cities will account for 35 percent of the world’s economy. Emerging trends in collaboration, the sharing economy, and innovation are opening up new opportunities for entrepreneurs in urban environments--"urbanpreneurs"--to participate in everything from tech startups in cities (instead of suburban tech parks) to makers and on-demand service providers to roles in civic entrepreneurship for those interested in solving the challenges that growing cities are facing.


Readers of this book will understand how the converging trends of collaboration, democratization, and urbanization are rapidly attracting global innovators to cities capable of creating the enabling environment for aspiring innovators. The book discusses how entrepreneurs can best capitalize on the opportunities in urban settings, identifies what large and small cities can do to encourage more urbanpreneurship, and concludes with a consideration of the future of entrepreneurship in urban environments.

 

作者簡介

Boyd Cohen, PhD, is professor of entrepreneurship and sustainability at EADA Business School in Barcelona, Spain, and joint professor at the Universitat de Vic.

Pablo Muñoz, PhD, is lecturer in business and sustainable change at the Sustainability Research Institute, University of Leeds in the United Kingdom.

 

詳細資料

  • ISBN:9781440844553
  • 規格:精裝 / 175頁 / 23.9 x 15.7 x 2.3 cm / 普通級
  • 出版地:美國

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