"Health on Deman" will have a companion app called HealthVoice to be launched this summer which will be given for free and will help drive consumers to the book. The book covers over 200 companies and have indicated that they would post and endorse the book through their networks and employees. The author owns a database of emails to all physicians and most hospitals in the US. The author can conduct a campaign to target physicians and other healthcare providers. Traditional press release and syndication to radio and media: Discussed with local CBS station to do special.
Website/Blog. The author has an effective book website deliveringhealthbook.com and blog at SmarterPatients.com. Op-ed, Guest Columnist: The author has columns to be placed in leading online media portals. The author owns 500 health domain names that can be leveraged for content marketing. Facebook: SmarterPatients Facebook, Twitter, and LinkedIn. The author has access to consumer health vendors that can run contests that will drive consumers to the book. Sites like Healthtap, PatientsLikeMe, DiabetesConnect, are platforms to disseminate information about the book directly to consumers.