"A one-two punch! Half kick in the ass, half cheerleading encouragement."
--Steven Pressfield, author of The War of Art
--Peter Shermeta, reviewing the original edition of Pokethe Box
"A one-two punch! Half kick in the ass, half cheerleading encouragement."
--Steven Pressfield, author of The War of Art
SETH GODIN is the author of eighteen international bestsellers--including Purple Cow and Tribes--that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and is a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the one hundred most popular in the world.
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