Eileen Wacker’s journey to become a children’s book author took a circuitous route. She has a deep passion for storytelling and a genuine curiosity in cultures of the world. She moved with her husband Rich and their four children to Seoul, South Korea, and lived there for four years. The family traveled extensively across Asia. One of her children is Chinese, and after researching the market, she discovered a shortage of quality children’s books drawing upon pan-Asian themes. She decided to develop a book series with Asian characters for the mainstream children’s book. Eileen has a Harvard MBA and approaches her brand with a twenty-first-century vision. The reading trends are shifting with more and more content going toward a surging electronics market. Eileen’s strategy from inception is to make her stories viable in the current environment of ebooks (ibooks), with an eye toward animation. Her books are available as ibooks and she developed a game app, featuring the Fujimini Adventure series characters.