The Power of Writing in Organizations: From Letters to Online Interactions

This book demonstrates the power of writing in informal and formal organizations in the past and the present. It shows how writing, despite long lasting criticisms that can be traced back to Plato, and in spite of its frequent definition as a mere recording medium is in fact a creative mode of communication that supports the expression of emotions, the developing knowledge, and the building of strong communities among faraway individuals. The first part of the book illustrates how this has been true historically. The focus on writing as a fundamental mode of communication - the other being speech or the oral mode - is still important in our technology-infused world, where writing seems to have been reduced to short cryptic text messages or tweets. Precisely because of their heavy reliance on technology, current practices are in need of a deeper understanding that focus on deep as opposed to surface features and unveil the four essential mechanisms - objectification, reflecting, specifying, and addressing - that give writing its creative powers.
In the second part of the book, we use contemporary case studies and interviews to illustrate how shifting our focus from the media to the mode of communication and focusing on the mechanisms of writing allows us to go beyond current debates about the capabilities of various communication media and to understand better today's communicative practices. This book is an attempt to unveil the powers of writing as well as to highlight the implications for organizations of the potential loss of these powers in today's world where writing-based distributed collaborations, interpersonal relationships, and online communities are key sources of innovation and support for individuals and organizations.

Anne-Laure Fayard
Assistant Professor of Management
Polytechnic Institute of New York University

Professor Fayard earned a B.A. in philosophy from La Sorbonne-Paris I University, an M. Phil. in History and Philosophy of Science at La Sorbonne-Paris I University, an M.Phil. in Cognitive Science at the Center of Applied Epistemology (CREA) at the École Polytechnic (Paris, France), and a Ph.D. in cognitive science from École des Hautes Études en Sciences Sociales (Paris) . Prior to joining the faculty at the Polytechnic Institute of New York University in 2006, she taught at INSEAD International Business School both in Fontainebleau (France) and in Singapore. She has held visiting positions at the Center of Sociology of Innovation at Ecole des Mines in Paris and at Design London and the Innovation and Entrepreneurship Group at the Imperial College Business School in London.

Her research interests include organizational communication (including technology-mediated communication) and sociomaterial practices. She has examined the role of space - physical and virtual - in triggering informal interactions and supporting collaboration as well as the enactment of language games and discursive practices in online communities. Some of her recent work investigates the sociomaterial practices developed by open innovation intermediaries, the practices involved in designing services and the emergence of occupational identity for service designers. Her research has been published in articles and book chapters in a variety of prestigious outlets, including Organization Studies, the Harvard Business Review, and the Journal for the Association of Information Systems, Information Systems Journal.

She regularly reviews for numerous journals in the fields of management and information systems including the Organization Science, Organization Studies, Journal of Management Inquiry, Information Systems Research, Management of Information Systems Quarterly and Human Relations. She is a member of the Academy of Management, the European Group of Organization Studies and the Association of Computing Machinery.

Anca Metiu
Professor
ESSEC Business School

Professor Metiu earned a B.A. in Law and Economics from the University of Sibiu, an MBA from the University of Illinois at Urbana-Champaign, and a PhD in Management from the University of Pennsylvania. Prior to joining the faculty at ESSEC Business School in 2007 she taught at INSEAD.

Her research focuses on collaboration dynamics in distributed work. She has examined the status dynamics among distributed work groups, and the work organization of developers in the free and open-source software development community. Some of her current projects examine the creation of group engagement in teams, the perceived proximity between people who work across geographic distance, and the processes of professional identity formation for women in the free/open source software communities.

She has published articles and book chapters in a variety of prestigious outlets, including Administrative Science Quarterly, Organization Science, Organization Studies, and Oxford Review of Economic Policy. She is currently serving on the Editorial Board of influential journals in the management field including Organization Science and Organization Studies. She is a member of the Academy of Management, American Sociological Association, European Group of Organization Studies, and The European Academy of Management.

Anca Metiu teaches in the Executive, Masters, M.B.A. and PhD programs, and coordinates the Management Track in the PhD program at ESSEC Business School.