Researching Discourse in Business Genres: Cases and Corpora

The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author's position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.

Paul Gillaerts is Professor at the Department of Applied Language Studies at Lessius Antwerp.
Elizabeth de Groot is Assistant Professor in the Department of Business Communication Studies at Radboud University Nijmegen.
Sylvain Dieltjens is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp.
Paul Heynderickx is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp.
Geert Jacobs is Associate Professor at the Department of Linguistics at Ghent University.