Casino-Ology 2: New Strategies for Managing Casino Games

Bill Zender’s Casino-ology took the art of casino management to new levels by introducing superior mathematical concepts to improve efficiencies within a casino operation. In Casino-ology 2, Zender again confronts the gaming-world’s status quo, bringing to light new strategies for harnessing evolving technologies, adapting to evolving customer profiles and psychologies, and improving game protection in light of the emergence of more sophisticated advantage players and cheats. Among the topics covered are the effects of buy-in churn on hold percentage; the side-bet explosion; effective dealer scheduling; banking games in California; money lending and the Asian customer; the merits of using pre-shuffled playing cards, as well as matchplay and promotional-chip program; the cell-phone and card-counter conundrum; and an updated look at the player-error rate in blackjack. Zender brings it all together in the service of the singular goal of further refining the art of casino management.

Bill Zender has an MBA and more than 30 years experience in the gaming industry. He’s widely recognized within the industry as a leading authority on all aspects of casino management and game protection and is much sought after as a gaming operations consultant and lecturer. Bill is a former part owner, vice president, and Director of Casino Operations at the Aladdin Hotel-Casino in Las Vegas, and has written a number of books on game protection and advantage play, including the first book on card counting written specifically for the casino industry.

In addition to these accomplishments, Bill spent two years as a member of the Nevada Gaming Control Board as an agent with the Division of Enforcement; owner and instructor at PCI Dealing School; Asian games manager at the Desert Inn in Las Vegas; and the interim General Manager at the Casino San Pablo, a card room and casino in California. He also spent some time on the other side of the gaming table as a professional card counter and advantage player. Presently, he’s the owner and primary consultant for Last Resort Consulting.