The Small-mart Revolution

Bigger isn't always better. Contrary to popular belief, small, locally owned businesses often out-perform their "big box" and Fortune 500 competition--both in outright profitability and the value they bring to consumers, workers, and communities. Unlike mega-stores and multi-national chains like Wal-Mart, these small businesses stimulate the economy by buying supplies and services locally, adapt to (rather than fight against) higher local environmental and labor regulations, and stick around for many years, often many generations.

The Small-Mart Revolution details dozens of specific strategies small and home-based businesses are using to successfully out-compete the world's largest companies. And it shows how consumers, investors, policymakers, and organizers can revitalize their own communities by supporting local businesses.

Michael Shuman, an attorney, economist, and writer, is Vice President for Enterprise Development for the Training & Development Corporation (TDC) of Bucksport, Maine. Since publication of his previous book, Going Local: Creating Self-Reliant Communities in the Global Age (Routledge, 2000), he has been considered one of the nation’s fore- most experts on locally owned business.
After growing up in the suburbs in Long Island and St. Louis, Shuman entered Stanford University, where he received a bachelors’ degree with distinction in international relations and economics in 1979 and a law degree in 1982. In 1980 he won First Prize in the Rabinowitch Essay Competition of the Bulletin of the Atomic Scientists on ＂How to Prevent Nuclear War.＂