HOT YLE英檢
Multinationals in a New Era: International Strategy and Management

Multinationals in a New Era: International Strategy and Management

  • 定價:8500

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期28336期0利率每期1416
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
  • 分享
 

內容簡介

This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of ’born’ internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

 

作者簡介

JIM BELL Professor of International Business Entrepreneurship, Magee College, University of Ulster PETER BROWN Lecturer in International Business, University of Otago PETER BUCKLEY Professor of International Business and Director of the Centre for International Business, University of Leeds FRANCISCO CASTRO Lecturer in International Economics, Faculdade de Economicia do Porto, University of Portugal PAUL EDWARDS Professor of Industrial Relations, Warwick Business School, University of Warwick PAUL GOODERHAM Professor of International Management, Norwegian School of Economics and Business Administration KEVIN IBEH Lecturer, Department of Marketing, University of Strathclyde JEFFREY JOHNSON Lecturer in International Business, University of Strathclyde JÜRGEN KAI-UWE BROCK Doctoral researcher, Department of Marketing, University of Strathclyde REIJO LUOSTARINEN Professor in International Business, Director of International Business Studies, Director of Center for International Business Research and former Vice Rector, Helsinki School of Economics and Business Administration JULIA MANEA Doctoral researcher, Department of Economics, University of Reading REBECCA MARSCHAN-PIEKKARI Lecturer, University of Bath DENNIS NICKSON Senior Lecturer, Scottish Hotel School, University of Strathclyde ROBERT PEARCE Reader in the Department of Economics. University of Reading LEONOR SOPAS Researcher, Catholic University of Portugal ANA TERESA TAVARES Lecturer, University of Porto SVEIN ULSET Associate Professor, Norwegian School of Economics and Business Administration CHRIS WARHURST Senior Lecturer in Human Resource Management, University of Strathclyde MARTYN WRIGHT Lecturer in Industrial Relations and Organizational Behaviour, Warwick Business School, University of Warwick. MO YAMIN Senior Lecturer in International Business, Manchester School of Management, UMIST. HIDEKI YOSHIHARA Professor, Research Institute for Economics and Business, Kobe University ANTONELLA ZUCCHELLA Professor of International Management, Insubria University

 

詳細資料

  • ISBN:033396389X
  • 規格:精裝 / 284頁 / 24.1 x 16.3 x 2 cm / 普通級
  • 出版地:美國

最近瀏覽商品

 

相關活動

  • 【博客來|日文】春季日劇日影總整理,參展雜誌寫真任2刊9折
 

購物說明

外文館商品版本:商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。關於外文書裝訂、版本上的差異,請參考【外文書的小知識】。

調貨時間:無庫存之商品,在您完成訂單程序之後,將以空運的方式為您下單調貨。原則上約14~20個工作天可以取書(若有將延遲另行告知)。為了縮短等待的時間,建議您將外文書與其它商品分開下單,以獲得最快的取貨速度,但若是海外專案進口的外文商品,調貨時間約1~2個月。 

若您具有法人身份為常態性且大量購書者,或有特殊作業需求,建議您可洽詢「企業採購」。 

退換貨說明 

會員所購買的商品均享有到貨十天的猶豫期(含例假日)。退回之商品必須於猶豫期內寄回。 

辦理退換貨時,商品必須是全新狀態與完整包裝(請注意保持商品本體、配件、贈品、保證書、原廠包裝及所有附隨文件或資料的完整性,切勿缺漏任何配件或損毀原廠外盒)。退回商品無法回復原狀者,恐將影響退貨權益或需負擔部分費用。 

訂購本商品前請務必詳閱商品退換貨原則 

  • 心理
  • MP
  • 小物