Nosetalgia

Nosetalgia is the first and only book of its kind in the world. And it literally stinks It has 14 nostalgic scratch-and-sniff spots to take you back.In the hyper-protective, safety-conscious world we live in, we can consider it a badge of honor that as kids we breathed in the deliciously noxious smells of damp mimeograph paper, model airplane glue, Wite-Out, rubber cement, Magic Markers, and Superelastic Bubble Plastic and lived to tell about it.
Very few things transport you in time like your sense of smell. It is the oldest, most primal sense and the one most tied to memory. And while we can identify over 10,000 individual smells, it is still the most underappreciated of all our senses.
The authors of Nosetalgia: The Smells That Take You Back present a way to help release stored and oft-forgotten childhood memories. This unique book features 96 pages of vibrant, full-color photos of a wide variety of items from the '50s, '60s, '70s, and '80s, from Lip Smackers to Odorama memorabilia. To complete the experience, there are 14 scratch-and-sniff scent spots, from menthol (recalling Vick's VapoRub) to coconut (Coppertone suntan lotion and the smell of pi a coladas) and a variety of bubblegums, perfumes, and colognes to help trigger smell memories for the reader. It is a scratch-and-sniff book for grownups who want to relive the glory days of their childhoods.
People the world over continue to ride the wave of nostalgia that has swept the entire globe. Nosetalgia will be a coffee-table must-have. It is something people will flip through again and again and will tell their friends about.

Michael Gitter, Sylvie Vaccari, and Carol Bobolts are attuned to popular culture. Michael and Sylvie are the creators of Max Custom Media, a media company that created m@x RACKS free postcards and other creative ambient media properties (www.maxcustom.com). They are also the authors of ＂Do You Remember?,＂ a series of three wildly popular nostalgia books (www.doyouremember.com). Carol is a principal at Red Herring Design, a hot NYC design firm.
Michael Gitter, Sylvie Vaccari, and Carol Bobolts are attuned to popular culture. Michael and Sylvie are the creators of Max Custom Media, a media company that created m@x RACKS free postcards and other creative ambient media properties (www.maxcustom.com). They are also the authors of ＂Do You Remember?,＂ a series of three wildly popular nostalgia books (www.doyouremember.com). Carol is a principal at Red Herring Design, a hot NYC design firm.
Michael Gitter, Sylvie Vaccari, and Carol Bobolts are attuned to popular culture. Michael and Sylvie are the creators of Max Custom Media, a media company that created m@x RACKS free postcards and other creative ambient media properties. They are also the authors of ＂Do You Remember?,＂ a series of three wildly popular nostalgia books. Carol is a principal at Red Herring Design, a hot NYC design firm.