The Lost Art of the Great Speech: How to Write One--How to Deliver It

Learn how to give powerful, on-target speeches that capture an audience’s attention and drive home a message.

Splashy slides, confident body language, and a lot of eye contact are fine and well. However, if a speech is rambling, illogical, or just plain boring, the impact will be lost. The key is not just in the delivery techniques, but in tapping into the power of language.

Prepared by award-winning writer and journalist Richard Dowis, The Lost Art of the Great Speech covers every essential element of a great speech, including:

• outlining and organizing,
• beginning with a bang,
• making use of action verbs and vivid nouns,
• and handling questions from the audience.

Plus, this authoritative speech-writing guide includes excerpts from some of history’s most memorable speeches--eloquent words to contemplate and emulate. Discover how to not only write a great speech, but also how to deliver it even better.

Richard Dowis (Waleska, GA) recently retired from his position as senior vice president at the PR firm of Manning, Selvage & Lee. He now leads several popular business-writing seminars and is the president of the Society for the Preservation of English Language and Literature. He has also won PRSA Phoenix Awards for speech and annual report writing. His books include How to Make Your Writing Reader-Friendly and (as coauthor) The Write Way.