Casino Operations Management, 2/e

Preface.

Chapter 1: THE HISTORY OF MODERN GAMING.
Nevada: The Birthplace of Modern Gaming.
The Wide Open Gambling Bill.
The Bull Pen Casino.
The Grandest Club in Southern Nevada.
Big-Time Gambling.
The Birth of the Las Vegas Strip.
Bugsy.
Howard Hughes.
Modern-Day Las Vegas.
Steve Wynn.
Sol Kerzner.

Chapter 2: GAMING CONTROL.
History of Gaming Control in Nevada.
Atlantic City Gaming.
Indian Gaming.

Chapter 3: GAMING TAXES.
Gaming Taxes.
Internal Control Systems.
Differences Between Nevada’s and New Jersey’s Internal Controls.

Chapter 4: CASINO MANAGEMENT.
The Management Pyramid.
Casino Organizational Structure.
Casino Hotel Systems.
Staffing.

Chapter 5: CURRENCY REPORTING.
History.
Nevada’s Regulation 6A Model.
Title 31 Reporting.
Currency Transaction Reporting in Nongaming Areas.

Chapter 6: CASINO CAGE, CREDIT, AND COLLECTIONS.
Casino Cage.
Casino Credit.
Collections.

Chapter 7: SLOT MANAGEMENT.
Slots.
Video Pokers.
Floor Configuration.
The Slot Floor Layout and Consumer Behavior.
Elements of a Successful Slot Servicescape.
Determining Slot Win.
The Importance of Hit Frequency.
Random or Pseudo-Random?

Chapter 8: INTRODUCTION TO TABLE GAMES.
Dice.
Roulette.
Blackjack.
Baccarat.
Keno.
Caribbean Stud.
Let It Ride.
Pai Gow Poker.

Chapter 9: TABLE GAME OPERATIONS.
Table Game Operations.
Revenue and Profit per Square Foot.
Betting Limits.

Chapter 10: CASINO ACCOUNTING.
Table Drop and Count.
Slot Drop and Count.
Key Control.
Internal Audit.
Casino Audit.
Statistical Reports.

Chapter 11: MATHEMATICS OF CASINO GAMES.
Dice.
Roulette.
Blackjack.
Baccarat.
Keno.

Chapter 12: ELEMENTS OF AN EFFECTIVE PLAYER RATING SYSTEM.
Importance of Player Rating Systems.
Actual versus Theoretical Win.
Estimation of Average Bet and Time Played.
The Player Rating System.
Establishing Guidelines.
Player Rating Systems.

Chapter 13: TABLE GAME HOLD AS A MANAGEMENT TOOL.
Uses of Table Game Hold.
Determinants of Hold.
Theoretical Win and Hold.
High Table Occupancy May Be Hazardous to Profit.

Chapter 14: CASINO MARKETING I.
The Cost of Match Plays and Nonnegotiables.
Match Play: Problems and Solutions.
Gambler’s Spree.
Dead Chips and Chip Warrants.
General Slot Marketing.
Consumer Choice Factors.

Chapter 15: CASINO MARKETING II.
Rebates on Loss.
Player Action Criteria.
Table Game Rule Modification as a Marketing Tool.

Chapter 16: CASINO MARKETING III: THE PREMIUM PLAYER SEGMENT.
Defining the Premium-Play Segment.
Acquisition Costs Keep Going Up.
Deconstructing the Premium-Play Segment.
The Hidden Cost of Discounting.
The Net Effect of a Premium Play.
Quick-Loss–Rebate Policies.
Costs of Competing for Premium Play.
Discounts for Twenty-one Players.
Discounts for Craps Players.
Testing a Minimum-Play Constraint.
Rationale Behind Discounting.
Baccarat Discounting Recommendations.
Dangers of Discounting.

Chapter 17: SPORTS BOOK OPERATIONS.
History.
Sports Betting.
Money Lines.
Point Spread Betting.
Chapter 18: RACE OPERATIONS.
Betting at the Track.
Types of Races.
Types of Bets.
Racing Terms.
Regulatory Requirements.
Race Book Operations.
Chapter 19: CASINO STATISTICS.
Population.
Sample.
Parameters and Statistics.
Average or Mean.
Median.
Mode.
Measures of Dispersion.
Range.
Variance.
Standard Deviation.
Weighted Average.
Probability Distribution.
Expected Value.
Calculating the Standard Deviation with Uneven Betting.
Sample Game Probabilities, Variances, and Standard Deviations.
Our Worst Fears Realized—“A Money Manager”.
Appendix: Z Table.
Glossary of Casino Terminology.
References.
Index.